Is Professional Printing Worth It?

Not every photo needs professional printing, but important images often do. Learn when professional photo printing is worth it and what French Broad Imaging in Asheville, NC, does differently.

Read more »

Is Professional Printing Worth It?

Not every photo needs professional printing, but important images often do. Learn when professional photo printing is worth it and what French Broad Imaging in Asheville, NC, does differently.

Read more »

Is Professional Printing Worth It?

Not every photo needs professional printing, but important images often do. Learn when professional photo printing is worth it and what French Broad Imaging in Asheville, NC, does differently.

Read more »

Is Professional Printing Worth It?

Not every photo needs professional printing, but important images often do. Learn when professional photo printing is worth it and what French Broad Imaging in Asheville, NC, does differently.

Read more »

 

And Why a Photo Can Look Great on Your Phone but “Off” in Print

If you’ve ever picked up a print and thought,
“Wow… this looked better on my screen,”
You’re not alone.

And most of the time, it’s not because your photo is bad.

It’s because print quality is affected by a handful of small decisions that happen before anything is printed. Things like paper choice, file prep, and color handling matter just as much as the image itself.

At French Broad Imaging in Asheville, we help people figure those pieces out every day—photographers, artists, and families bringing in meaningful photos they want printed right the first time.


Print Quality Starts With Paper, Not the Printer

This surprises a lot of people.

Most assume the printer is the “quality factor.”
In reality, paper is a huge part of the final look.

Different papers can:

  • soften contrast or sharpen detail

  • shift warmth and tone

  • reduce glare (or increase it)

  • add texture (or keep things crisp and smooth)

There’s no universal “best paper.” There’s only the right paper for the image.

A soft portrait might look beautiful on textured fine art paper. A bold, contrast-heavy image may need something smoother to hold detail cleanly.

That paper choice is one of the biggest differences between “fine” and “wow.”


Ink and Longevity Matter (Especially for Important Prints)

When someone prints something meaningful, they’re usually not just printing for today. They want it to last.

Professional labs typically use pigment-based inks designed for long-term stability. Many consumer-level options use ink systems that can fade faster over time.

If you’re printing:

  • a wedding photo

  • a family portrait

  • artwork for sale

  • something you plan to frame and keep, then longevity becomes part of “quality,” not an extra.


Color on Screen vs. Color on Paper Isn’t a Fair Fight

Here’s the simplest way to explain it:

Screens glow. Prints don’t!

Your phone is backlit and bright. A print is reflective and depends on the light in the room.

That’s why the same image can look different across:

  • your phone

  • your laptop

  • your friend’s monitor

  • the printed version

This is where careful print prep and color handling make a difference—especially for photographers and artists who care about accuracy.


File Prep Is the Quiet Hero

This is the part no one sees, but it can make or break a print:

  • resolution (can it actually print at that size?)

  • cropping (is anything important getting cut?)

  • color space (screen vs print handling)

  • over-sharpening (often looks harsh on paper)

  • heavy filters (often print darker or with a muddy feeling)

Sometimes we recommend small adjustments before printing. Not to “change” the photo—but to help it print clean, natural, and detailed.


What This Means for You

Great prints don’t happen by accident.

They come from:

  • the right paper

  • the right preparation

  • the right color handling

  • and someone who understands what changes when an image moves from screen to paper

That’s what we do at French Broad Imaging, located inside Texture Gallery at 1516 Patton Ave in Asheville, NC.

If you’re unsure whether your file is print-ready, bring it in. We’ll take a look and guide you from there.

 

Is Professional Printing Worth It?

Not every photo needs professional printing, but important images often do. Learn when professional photo printing is worth it and what French Broad Imaging in Asheville, NC, does differently.

Read more »

Is Professional Printing Worth It?

Not every photo needs professional printing, but important images often do. Learn when professional photo printing is worth it and what French Broad Imaging in Asheville, NC, does differently.

Read more »

Is Professional Printing Worth It?

Not every photo needs professional printing, but important images often do. Learn when professional photo printing is worth it and what French Broad Imaging in Asheville, NC, does differently.

Read more »